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Now that you’ve created a Persona, you can begin innovating! As you work through the Problems and Possibilities, you will link them to Personas as part of the process. So when you’re on the Persona page reviewing individual Personas (e.g. “Carol Customer”), you can view the list of Persona specific Problems and Possibilities. Here’s a short video which shows you how to use this feature (Assumption: is that the Problems and Possibilities are already linked to the Persona)

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Problems filtered view

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Possibilities filtered view

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the following features:

  • View persona problems

  • View persona possibilities

  • View persona problems and possibilities

Info

Hovering over the grey Problems and green Possibilities horizontal bar on the Persona card shows you at a glance how issues are related to this Persona.

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