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The Desirability, Viability and Feasibility (DVF) framework has traditionally been used within a design thinking approach. It endeavours to balance what is desirable from a customer point of view with what is technologically feasible and economically viable.

Prioritizr provides the ability to score issues in Jira across each key dimension of the DVF framework. Below is a brief description of each dimension.

Desirability

Desirability examines something from the perspective of a customer and if it is actually wanted. It tests whether your possible idea, solution, feature, fix is solving the right customer problem. Typical questions you might ask yourself when scoring this dimensions, include to what degree:

  • Will it fill a customer need?

  • Will it fit into customer's lives?

  • Will it appeal to customers?

  • Will customers actually want it?

Prioritizr uses a sliding range component for selecting a relative score for Desirability between 0 and 1, with the guides for Low (0), Medium (0.5) and High (1.0).

Feasibility

Feasibility tests whether your innovation strengthens your business

Viability

Score

The Prioritizr total score for the DVF framework is calculated using the following formula:

Score = Desirability + Feasibility + Viability

Thus the Prioritizr DVF score can range from a minimum total of 0 to a maximum total of 3. This score is displayed on the issue glance and in the priority dashboard list.

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