Search
Before creating a new persona, you can check if the persona you want already exists. This is done through using the filter input, which will limit the displayed personas with names that contain your search term.
Create
Solving Problems through Possibilities first starts with understanding the Persona you are innovating for. Remember, your Personas can represent both internal and external customers. Here’s a short video which walks you through adding detail for:
Biography
Goals
Frustrations
Adding an “avatar” picture
Rating personality dimensions
Persona names must be unique. If you try to create a Persona with exactly the same name, you will see an error notification.
A dedicated page for creating Personas is available through the global Sparkr secondary menu and in-app menu, as demonstrated below:
View Problems & Possibilities
Now that you’ve created a Persona, you can begin innovating! As you work through the Problems and Possibilities, you will link them to Personas as part of the process. So when you’re on the Persona page reviewing individual Personas (e.g. “Carol Customer”), you can view the list of Persona specific Problems and Possibilities. Here’s a short video which shows you how to use the following features:
View persona problems
View persona possibilities
View persona problems and possibilities
Hovering over the grey Problems and green Possibilities horizontal bar on the Persona card shows you at a glance how issues are related to this Persona.
Delete
If you decide that you no longer need a particular Persona and you want to delete it. By deleting it, you will delete all associated links to any Problems, Possibilities or other issue types you (e.g. Tasks or User Stories) that you may have created.
You will receive a “are you sure you want to delete the Persona” warning message to confirm you want to delete it.