Design Thinking: Desirability, Viability and Feasibility (DVF)

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Last updated: Jul 04, 2019
2 min read

The Desirability, Viability and Feasibility (DVF) framework has traditionally been used within design thinking and innovation approaches. It endeavours to balance what is desirable from a customer point of view with what is technologically feasible and economically viable.

Source: InVision and IDEO

Prioritizr provides the ability to score issues in Jira across each key dimension of the DVF framework. Below is a brief description of each dimension.

Desirability

Desirability examines something from the perspective of a customer and if it is actually wanted. It tests whether your possible idea, solution, feature, fix is solving the right customer problem. Typical questions you might ask yourself when scoring this dimension, include to what degree:

  • Will it fill a customer need?

  • Will it fit into customer's lives?

  • Will it appeal to customers?

  • Will customers actually want it?

Prioritizr uses a sliding range component for selecting a relative score for Desirability between 0 and 1, with guides for Low (0), Medium (0.5) and High (1.0).

Feasibility

Feasibility examines something from the perspective of what is technically achievable. In other words, it tests whether your possible idea, solution, features, fix can be be done by you - not the competition. Typical questions you might ask yourself when scoring this dimension include:

  • How much effort will this take?

  • Do you have, or can easily access, the technology and capability needed to do this?

  • Can you, the team or organisation actually make it happen?

Prioritizr uses a sliding range component for selecting a relative score for Feasibility between 0 and 1, with guides for Low (0), Medium (0.5) and High (1.0).

Viability

Viability examines something from a economic perspective. Usually this relates to financials, however, broader considerations regarding your idea, solution, features or fix’s alignment to business goals and longer-term sustainability should be considered. Typical questions you might ask yourself when scoring this dimension include:

  • What will the return on investment look like?

  • Does it align to your business goals and model?

  • Does it fit with the way your customers want to use/pay for your products/services?

Prioritizr uses a sliding range component for selecting a relative score for Viability between 0 and 1, with guides for Low (0), Medium (0.5) and High (1.0).

Score

The Prioritizr total score for the DVF framework is calculated using the following formula:

Score = Desirability + Feasibility + Viability

Thus the Prioritizr DVF score can range from a minimum total of 0 to a maximum total of 3. This score is displayed on the issue glance and in the priority dashboard list.